[yrocaz]

The idea was to leverage the strength and success of the local conference to bring national-level styled conferences to the local area. To be seen if that will be successful long-term!

I obviously can't argue that there were issues with ad content, targeting, the landing page and even the conference's offering, but our target demographic is "easily" targeted and the unsolicited feedback we frequently received was that people were seeing our ads everywhere. I gave a talk at 1Million Cups about this to an audience filled with people outside of our target demographic and none of them had seen the ads, so we're fairly confident that targeting was at least not failing completely.

re cost: this is absolutely something we considered, and hopefully after the conference we'll get honest feedback, so standby for that!