[hamasho]

This comment makes me wonder why ad companies haven't already used this to show ads. They are notorious for using any technology to grab users' attentions.

[nomel]

I sincerely believe we are witnessing the birth of bright ads, and some eventual “block third party HDR” browser option.

[planede]

The "brightness war" hence begins, not unlike the "loudness war" pushing the dynamic range of an other medium.