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by swyx
1093 days ago
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definitely. my most quoted dev marketing tweet is about me constantly having to relearn “"Talk benefits, not features" doesn't work!” in the early stage devtool startup playpen i operate in, but at your stage you have multiple equally impt constituencies. whenever i’m caught between a thesis and an antithesis i try to look for a synthesis to break through the apparent conflict. perhaps TWLO can find messaging that does the same. it feels like Msft is doing this well by essentially having a different group of brands that are keenly developer oriented, with Azure on the backend filling in all the enterprise messaging. |
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