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by ajuc 1098 days ago
0. find a big customer you can ride on

For Christianity it was Roman Empire and keeping slaves pacified. Then they pivoted to medieval kings and keeping serfs pacified.

For Microsoft it was producing DOS for IBM.

1 comments

Yeah but you have to remember the length of the enterprise sales cycle, and factor in at least 200 years of torture, oppression and martyrdom at the hands of the big corporation before you finally convince their CEO to buy in. Once he does, it's suddenly death threats all around for those who don't adopt your product, so if you make it that far, you're golden.