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by personperson 1104 days ago
I feel like this isn’t the “betrayal” that it’s made out to be.

Twilio won at their niche. People often talk about “if we just get 1% of the market…” — is there a modern engineer on earth who hasn’t used Twilio’s API at least once?

They’re moving towards doing the same thing with other parts of tech companies, in this case it’s marketing. It’s not like their APIs change because of it, these are additional products they’re introducing. Engineers generally find anything marketing related icky, but they’re very happy to collect the checks which are funded through these icky distribution methodologies.

2 comments

> is there a modern engineer on earth who hasn’t used Twilio’s API at least once?

Reading this thread makes me feel like I'm taking crazy pills. Twilio is huge and is the leader, but they hold less than 40% market share in CPaaS and makes something like 60-70% of their revenue in the US. There are a lot of competitors and a lot of reasons to never use Twilio.

Agreed.

The author is upset for XYZ "other" reasons, I would have recommended they slept on it and not post that publicly.