hah. okay, in the US, in the "good" old days only very poorly informed or suckers would pay MSRP (manufacturer’s suggested retail price). you would normally have to go to multiple dealerships, figure out what you want vs options that were actually on the car, haggle a lot and usually you would get a [way] better price than the MSRP. Dealers had inventory and cars to sell, so selling a car was better than not selling it.
in the brave new world (where we had a pandemic + supply chain shock + shortages of all kinds) you no longer have an option. Dealers do not have the car or if they do it goes away instantly. You have zero leverage and they will 1/ get whatever price they want for it (usually above MSRP) and 2/ will wait and be happy you managed to work something out.
I'm going to buy a used car you say? Well, you'd be shocked to learn how much used cars are going for (and there used to be a time during the pandemic, not too long ago where, for certain brands you could actually sell your car for more than you bought it new - which to me it's crazy)