[Jochim]

People get pissed off because they often end up doing the opposite of what makes sense for the business and the users.

In advertising terms, subreddits are analogous to special interest magazines. Despite this, Reddit's initial approach was to spam subreddits with low quality ads that had nothing to do with the subreddit's purpose. Going to /r/golf I saw an ad for a Samsung phone and then:

> r/movies tell us who you’re most excited to see in ASTEROID CITY. In cinemas June 23

They've also made the ads barely distinguishable from regular posts.

> I've never understood how it was supposed to be profitable

Not hiring 2,000 people would've been a strong start. Improving long-standing issues with the platform rather than churning through poorly implemented and largely irrelevant features would be another.

They could easily have monetised the 3rd party apps with a much less negative reaction by requiring users to purchase Reddit subscriptions for access. Users that didn't want to pay would migrate to the official app and the subscription earns more than the API fees would.