[evilos]

Because the cost of the waste these throw-away phones generate isn't priced in. There is a societal cost that isn't being paid by the firm or the consumer.

Honestly, it probably only adds a few bucks to the BOM and the consumer who doesn't care about repairability still likely comes out better off in the long run because their phone lasts them longer and/or resells for more because it isn't junk after 3 years.

[kaba0]

Iphones are arguably not too repairable, yet they absolutely dominate the whole market in their lifetimes - often having 2-3 owners.

[evilos]

Yeah iphones were premium/valuable enough that people would go through the trouble to repair them even if they had to deal with some glue.

With android phones the resale value/demand wasn't there (also due in part to bad software support lifetimes which would also need to be addressed) so they'd just get tossed/shelved after 2 to 3 years even if they were perfectly functional.