[bartelsmedia]

> $25/machine is enough to make people think and you're suddenly out of impulse.

And this is ABSOLUTELY intentional.

We do NOT want impulse purchases. We don't believe that it is ethical to lure/seduce users to rush to their credit cards.

We don't believe that it is for any good if people buy something and then perhaps realize that they don't need it, are not able to use it properly and waste everybody's time in support and finally perhaps request a refund and are left with an unhappy experience.

No thanks.

We rather want users to be convinced. The software itself shall stand out and trigger the purchase decision. Not the price tag and not any sales tactics.

I believe, that there are cultural differences between the US and Europe regarding sales approaches but we are just fine with that.

Try the software. Become confident with it. Check prices. Review your options. Try other programs. Be back and we welcome you.

[Czarnian]

Similarly, I have a friend who is in the comic book industry. When he does signings, he brings a bunch of his original work (covers, pages, etc.) with him to sell. He has about 5-10 pieces that he prices at 10x the similar pieces. One time I asked him why cover x was so much more expensive than cover y from the same series.

He said that he's particularly proud of those pieces and that price pretty much guarantees that whoever buys it will take care of it. They'll put it in a proper frame and display it somewhere where it can be appreciated. As opposed to the less expensive pieces which may go in a sleeve and put on a shelf.