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by hanezz
1097 days ago
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This. Ron Kohavi 1) has some excellent resources on this 2). There is a lot of noise in data, that is very often misattributed to 'findings' in the context of A/B testing.
Replication of A/B tests should be much more common in the CRO industry, it can lead to surprising yet sobering insights into real effects. 1) https://experimentguide.com/
2) https://bit.ly/ABTestingIntuitionBusters |
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