|
|
|
|
|
by treis
1105 days ago
|
|
>That's also the reason why any recipe you find on the internet is buried at the bottom of the page. I thought this was to game the metrics Google uses to see if a click out was useful. If you see a recipe and then bounce in 5s Google treats that as bad. If you scroll down for 10s looking for the recipe and then bounce after 5 it's not as bad. |
|
My understanding from case studies I've read and tests I've seen done is 1) engagement metrics seem to be most useful at the top 5 rank positions in the search results 2) it's really hard to measure when improved engagement metrics actually improve ranks.
On the flipside adding content to a page usually results in fairly quick change in ranks and is relatively easy to track. And it makes sense. A normal recipe is a list of ingredients and an order/method to cook them. 100-300 words tops in most cases. Not a lot of info for a bot to understand what the context of the recipe is around.
Now if you spend another 750 words writing about how to do it Google gets a lot more context and reinforcement that what you're talking about is actually relevant. Keyword stuffing isn't a thing in that you can literally say the same word over and over and get higher ranks, but if you can stuff a post with relevant keywords sprinkled all over the place that's good enough for Google to say 'oh now I get what this page is about'.
So there may be some slight impact on engagement metrics (which is debatable since a lot of people find all that long text super annoying and will bounce because of it), it's the extra text/keywords that Google understands and values.