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by ssharp 1105 days ago
With random bucketing happening at the global level for any test, the proper thing to do is to take any segments that show interesting (and hopefully statistically significant) results that differ from the global results and test those segments individually so the random bucketing happens at that segment level.

There are two issues at play here -- one is that the sample sizes for the segments may not be high enough, the other is that the more segments you look at , the greater the probability for finding a false positive.