| Hi, I think you could market it this way : You are in the language learning industry. In learning, pratice is key. Learning is a journey (takes a some/lot of time).
(expertise is 10 000 hours of work/experience) What is good about learning is there are levels (ie. beginner, intermediate, advanced). For the software/app maker, it means there are different needs to answer. For your potential user, it may mean, there is a potential long term gratification "I am a beginner user today, and tommorrow I can become an advanced user". "I can make progress." - How to make your visitors sin up ?
Break down the different japanese apprenticeship levels. Show your user, examples of instant gratification. Even if they are beginner, they can get something. - How to make your users stay and use your app ?
Gratification at every little step they make. ie. Every time they write a good answer. In other words, I think adding a layer of gamification would be interesting for you. It would spark your visitors interest, grow your user's engagement. - How to make people come ?
Maybe by allowing your users to challenge their friends. Ervery time your user reach a milestone, allow him to post on Twitter/Facebook something like this : "In two weeks, I allready completed X,Y,Z levels of Japanese. What about you ?" (far from perfect, but you get the point). Having a freemium business model is a good idea. It lowers the barrier entry for the user. In addition to that:
- Define the the user tipping point : when are they addicted. What does it means to be addicted to your app.
- Define the right metrics to analyze. Many startups in the learning industry have successfully implemented a gamification layer in their application.
You may take a look at codecademy.com and veri.com HTH and Good luck. PS: Great ratings show you're into something. |
For the moment, I'm at least planning a web interface where you can see your how you're doing and get more details about your progress than on a small phone screen.