[scotty79]

> He says he wants and needs the app, it's worth the money but he still didn't pay? That's not a very convincing argument.

Even if you want, need and can, doesn't mean you should.

Personal purchases are almost never about economy but always about psychology. You buy to feel good afterwards. If high price spoils the pleasure for you then you are better off not buying even if you need, want and can afford.

Similarly low price or other circumstances like service or affiliation of the seller can spoil pleasure for some.

[infiniteburp]

However ... if we adjust prices lower, people buy more. If we set prices higher, people buy less. Sellers price their product to maximize their profits.

[scotty79]

I'm just saying that it's entirely possible to fulfill all economics perquisites for the purchase and still not make the purchase because we just plain don't like the price and won't feel good after paying it.