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by chime 5224 days ago
I've had the exact same experience with respect to my iOS app: https://zetabee.com/tip-of-my-tongue/

No matter what price ($0.99 - $9.99) I set, I make the same gross revenue. Reviews tend to be nicer when people buy it for $2.99 - $4.99.

4 comments

I too have found this, and thought it was very weird. I get a lot of emails from people using my apps (I put a highly visible email button for people to get in contact with me with problems of suggestions), and welcome not getting as many emails with the more expensive version.
I would be extremely curious if this holds for content as well as app. We've trained users that content is free, while apps can occasionally cost money. This has led to all kinds of price distortions in music and, most especially, ebooks.

As a content producer who works closely with engineers, I can vouch that good content requires no less training and effort than good apps. A novel-length ebook probably takes more time and effort to produce (for any level of quality) than an app. I'd imagine an album of music requires even more. Yet we we never hear stories about perfect price elasticity in content.

I'm genuinely curious if price elasticity holds true in content and, if so, why we haven't heard as much about it.

I can vouch for this as well with my app (http://www.teaapp.com )--it appears to be unit price elastic, based on some price experimentation I did on it at launch (varying between $1.99 and $4.99).

In spite of this my intuition tells me to price it at $.99 when Apple features it, and between $1.99 and $2.99 when people are hunting for it.

I just released my first iPhone app: http://www.wrestlingscorecard.com and priced it at $4.99 ($1 more than the other app on the app store.) I set the price point based on what I thought the app was worth, not on an expectation of sales. I haven't received enough reviews or ratings to show on iTunes, but the feedback I've gotten has been mostly positive. Even the complaints have been extraordinarily polite.