[iso1631]

I doubt Guardian is as reliant as say Sky is. Betting is pretty much the primary driver of revenue for their sports coverage, and indeed football as a whole. It seems half of premier teams have some form of betting company on their shirt -- often aimed at those in the far east

Although I see that's on the way out

https://www.bbc.co.uk/sport/football/65260002

And good riddance too

https://www.bbc.co.uk/sport/65601190

[fredley]

Sky as in Sky Bet?

https://skybet.com/

[Mindwipe]

Sky Bet is a different company to Sky, they set it up and sold it along with the branding rights.

But obviously it does create a perception of conflict of interest...