[jerf]

The CEO's message has no information content, because regardless of what was actually going on that is what he would say.

I'm not even saying he's lying. He could be telling the absolute truth. However, that post would not constitute evidence for him telling the truth, because it is what he would say if it was the truth, and it is what he would say if traffic dropped 98%.

This sort of thing is true of a lot of corporate and political communications. The only thing that carries information content is things they didn't have to say and couldn't be predicted in advance.

In this case, the only tidbit of information in that post is that they still intend to ignore the community(/communities).