There is already a large population of bots reposting formerly popular content, including the comments from the original thread. It’s eerie once you notice it.
I’ve seen entire (dozen reply long) comment chains on a repost (or similar content) that were re-created verbatim from an older post.
Each one garnered the same hundreds of upvotes as the original, and each bot seemed to be part of a network that was farming karma through this process.
> I’ve seen entire comment chains on a repost that were re-created verbatim from an older post.
I have seen this happen on one of those (former) small niche cozy subs, where it is small enough that people notice their content being recycled. No idea what the goal might be, so I wonder if it is a platform feature to pump-up engagement by automatically reposting content.
> Each one garnered the same hundreds of upvotes as the original
What's sad is how many of those aren't bots. It's not uncommon for karma farmers to have their bots upvote each other, but it isn't cost effective to have hundreds (a 1 year old reddit account can run you approx $10 for 1000 post karma). The sad reality is that of those hundreds of upvotes, almost all represent a person who fell for it.
As the saying goes "a lie can be halfway around the world before the truth gets its boots on".
People who want to astroturf, from everything from products to politics (though honestly probably more for "products"). Reddit is well known for being one of the few places you can "trust" product reviews (that hasn't been fully true for a while now but it's still valuable). If a near-0 karma and/or new account says "I love X product" then they can sometimes be downvoted/called a shill but an account that's a couple years old and has decent karma? Looks like a real person.
That's at least the explanation I've heard many times.
Once you cross the extremely small karma barrier needed to get your comments allowed/not be rate limited...whats the point? I use reddit for a lot of recommendations/research and I have _never_ checked the karma of a user after reading their comment.
Account says buy bitcoin - user checks history and sees 7 year old account with thousands of posts, many highly upvoted, so assumes source is sane and not astroturf.
That's my point though: how often do people do that check? I don't think I personally ever have. Maybe I'm just weird though? I tend to not just go with a single user/comment/thread, but rather try to find multiple different answers and gestalt from there, so individual trustworthiness is less important.
Karma on Reddit is used as a proxy for "this user makes good contributions". At smaller scales in the past this might have been a useful proxy but when a pithy joke on a huge subreddit can get thousands of upvotes it's not longer a good proxy. But since people still use it as a proxy astroturfers wants as much karma and activity as they can manage because it makes the account look more realistic.
Outside of buying accounts, some people literally just want control. For the same reason that people will spend countless hours moderating large subs for free. They want to push certain narratives on subs, so you'll see large accounts where all they post are generic filler distractions or inciteful links. It's not all super nefarious or political, often it's things like mindless fanboy wars, where they only post things that make their favorite companies look good.
For others, they do it because getting upvotes and reddit awards makes them feel good. They see themselves as community pillars. I suppose this kind of feeds into the above reason in some ways.
If you check /r/games today, you'll see one user is responsible for over half of the submissions. Such accounts are what I mean, where unless they have fine tuned a bot to such a degree, they're really just someone with a little bit too much time on their hands.
Did you see all those "where can I buy this flavor of snack in $location", or some weird anecdote involving a flavor of chips or similar. Tons of astroturfing on reddit.
I notice a lot of talking past each other in only tangentially related comments. Lately also here on hn.
Lately, I’ve seen comments copied verbatim from lower in the very same comment section.
They’ll find a comment with upvotes rising above its thread neighbors, but with the entire thread neighborhood buried at the bottom of the comment section. Then they’ll just staple that low comment as a response to some visible comment in a thread much higher up the comment section.
I wanted to make one for a joke and see how long it takes for people to notice but I guess people did that already for nefarious purposes.
That was after I noticed that cat delivering bot I wrote for internal chat appears to have "infinity supply of cats" according to the users, while all it has is a ~200 long list of imgur links that never changes.
Each one garnered the same hundreds of upvotes as the original, and each bot seemed to be part of a network that was farming karma through this process.
Eerie was an understatement.