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by spacebanana7 1105 days ago
The goal of antitrust is to make markets more competitive.

If Google left the EU entirely there’d be even fewer competitors in the digital ads space. Depending on the segment Google’s market share would likely go to Bing, Facebook or TikTok.

The EU wants to increase the market competition, but frustratingly antitrust enforcement may not be effective and might even go in the opposite direction.

3 comments

If Google left the ads market in the EU there'd be a massive gap to be filled by multiple companies, competition would have a field day filling it.

I don't follow your argument.

>If Google left the EU entirely there’d be even fewer competitors in the digital ads space.

This may be true in the very short term, but leaving a big hole in the market like that creates an opportunity for new players that would have otherwise avoided the space because it was controlled by a monopoly.

holy shit are you 12 or just slow?