I hope this never happens. Sponsors in the middle of podcasts, that are not targeted, are totally fine. You want people to produce something for you and consume it for free? If you don't want ads pay for it.
I don't even fast forward through ads that aren't obnoxious. When it starts with three solid minutes of ads, then has a block of ads in the middle, then more at the end for a half-hour show, I'm either skipping or not listening.
If you don't want ads pay for it.
I do. Funny enough a lot of creators seem to be too lazy to edit all the ads out of their "ad-free" feeds. In one instance a creator I backed had more ads in their ad-free premium feed than I had in my original downloads of the show from when they got started. Screw that.