[bbor]

I recommend you look into it a bit more if you haven’t - there are buyside and sell side competitors, but google massively controls both markets, which it uses to grow both businesses.

For example, the justice department found slides from a project that favored its buyside customers when running supposedly impartial auctions on the sell side - in layman’s terms, brazenly fucking over their competitors. Allegedly.

The best part is of course that the google engineers named it “project bernanke” after the Fed chairman, since they thought of it like QE, I.e. “giving out free money” to people who used their buyside products. I’m still not sure if that was a criticism of QE or if they’re honestly that submerged in the Google Kool-Aid…

All of that is small potatoes to the main way in which google is a monopoly though: they run the only ad exchange. Trust me, it helps. Facebook spent many billions trying to stand up a competitor and ultimately gave up, which should tell you how valuable that privilege is