[bogwog]

I think that if a monopoly is necessary to serve the public's interest, as you're suggesting Google is, then it needs to be a public utility, like water or electricity.

But I think that's wrong about Google (except maybe for search). None of the services they're offering are unique, it's all tech commodities. They're just entrenched due to decades of anticompetitive behavior and incompetent regulators, and if they were broken up/destroyed, other companies would easily be able to offer the same services at a higher quality, and it would be a net positive to society overall.

If Google ads gets broken up, it may be easier for a competitor to actually compete against any Google property. Imagine trying to win a bidding war against Google, much less on their own bidding platform.