[IMTDb]

> the proposed pricing monetizes the users much higher than Reddit can general monetize them today

That's the whole point ! All users of Apollo bring in precisely $0 / month. And reddit will never ever be able to monetise them at all unless they start charging for the API. That's the core of the issue; with no many free riders, the average revenue / user is doomed to stay close to 0.

The question is not "how much revenue / user does reddit make on average" since all Apollo users are dragging the average close to 0 no matter what Reddit does. The question is "how much revenue / user does reddit make on average excluding bots and non ad-watching user". The number then skyrockets and $2.50 / month seems like the answer.