[brendanyounger]

You're right, and I'm one of them (tynbil.com). Problem is, that's where the money is right now and those are the only customers willing to put up with slightly wrong data.

On the optimistic side, what will happen sooner rather than later is that most billing codes will converge to an average market rate. Right now, there's no invisible hand guiding reimbursement rates because no one knows what anyone else is getting.

Once a market rate is established, it'll be easier to compare providers. Provider A will be 15% less across the board than Provider B, but might have younger docs or lower quality scores.