[predictabl3]

They better get their buck quick before investors realize what that means for the future of content on reddit.

Because much as some folks here seem to believe, there IS actually more to reddit, reddit as it exists today, than just ad impression counts. I'm not some social media genius but the way that this being talked about by some people, who I guess haven't been a part of reddit over 17+ years, I am flabbergasted at how y'all think these things grow and thrive.

What's the market value of 9gag? iFunny?

Digg?

[afavour]

> how y'all think these things grow and thrive

Reddit has grown and has thrived, now the company is prioritising turning on the money tap. They’re prepared to lose X users if it means they can monetise the remaining users by Y amount.

I’m not saying this as a defence, I’ve also been using Reddit for 15+ years and I’m disappointed by what I see. I’m just clear eyed about the game plan.

[predictabl3]

I totally agree. I just think the mental calculations some folks are doing don't even come close to accounting for power users, mods, and the amount that some of those pissed off users made reddit what it is.

I guess I just find it baffling that people think that the site will have the same value it had today (to users and advertisers) if it is loses its soul. I don't even think I'm being idealistic. I've been through this before. Reddit is more than a view count, or else people wouldn't care they way we do. Did? Something.

[jojobas]

How do you monetize what's more than ad impression counts? Also apart from various types of nerds it appears to be mostly outrage echo chambers.

[predictabl3]

My name's not Steve and I don't think anyone would hire me to consult, but oh I dunno, this sure wouldn't be the way I'd go about it. I've actually read some horrifying hypotheticals on how reddit could've boiled this frog a lot slower, probably quiet silently.

In some sense, as a non-share holder who wants to see people build these communities in the open, I appreciate this approach.