Usually us-east-1 is deployed to after several smaller regions. Usually it'll fall in the middle of the week depending on the pipeline.
Just because a feature is there on launch day doesn't mean it was deployed to first. Features are often hidden behind flags that are switched for launch.
I'm well aware of that, but the point is that when the feature is ungated to the public, it's in us-east-1 and gets all that load, and more load than the rest because of the fact that a lot of big customers are based in us-east-1, including much of Amazon itself.