[jfengel]

As Roger Ebert put it, "It's not what a movie is about, it's how it is about it."

A good movie will entertain even when you know the plot. Certainly nobody goes to see Shakespeare for the "twists".

Some movies spoil themselves by putting all of the good things in the trailer. The problem isn't with the trailer, but with the fact that they only had two minutes worth of movie to make, and should only have made a two-minute-long movie.

Miyazaki films are worth watching many times, for their beauty alone. The stories, too, reward re-watching because they are a journey you get to take with characters you connect to.

I wouldn't presume to doubt their marketing acumen. I assume they know what they're doing. But if they believe that I would see a trailer and not want to see more, then they seem to think less of this movie than I have come to expect from Miyazaki.

[_aavaa_]

There is something magical about going in to a movie knowing nothing about it (beyond the studio).

That is something that watching trailers robs you of. Even for fantastic movies, that’s something you’ll never get to experience no matter how many times it’s watched.

[hfhdjdks]

The really good movies are immune to spoilers and you can watch them many times.

But there are also plenty of ok movies that are fun, but mot rewatchable. I usually enjoy a movie more if I watch it without knowing much and getting surprised.

[Wowfunhappy]

In addition, I'd argue that most of those really good movies are still more enjoyable to watch without spoilers. They may be good on a re-watch, but not as good.

I think there are only a handful of exceptions. Ironically, the first exception that comes to my mind is Miyazaki's own My Neighbor Totoro.