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by xyst
1097 days ago
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Agree. Before subreddit mods voluntarily blacked out, the Apollo developer stated he would pay millions of dollars per year ($20M/year?) with the increased rates. It’s insane. Reddit C-level executives suggested Apollo was poorly optimized or something. I think if it truly costs that much to use Reddit’s API, then maybe it’s on reddit to make their backend more efficient. If that’s not the case then it’s clearly just another case of corporate greed and pumping the numbers for the IPO. I really hope the blackout is sustained for longer than 2 days. People need a break from social media and their echo chambers. Plus only 2 days of decreased user activity is nothing to Reddit. It will stay relevant for 1-2 news cycles. C-level executives brush it off to board as “turbulence”. Then it’s back to business of extracting as much value from the users |
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The issue is that Apollo was doing 600 calls per hour per user to push notifications with a less than 10 second window between "when it hits your mailbox" to "when it shows up on your iDevice".
When that 600 calls per hour per user gets billed at $0.24/1k calls it gets very expensive.
If those calls were done to the main application (not showing ads) at the same rate that the official application does, it would represent several million dollars of lost advertising revenue.
On the other hand, it represents a fairly consistent load on the servers that doesn't generate any revenue that can misbehave quite badly when there is an outage and per user rate limit information isn't reported back to encourage the push notification server to throttle itself a bit.