[phire]

They probably did not negotiate in good faith. But....

I understand the API that the 3rd party apps interact with is powered by the legacy platform. The same platform that powers old reddit.

It doesn't seem like reddit are updating that platform anymore (I haven't noticed any major changes to old reddit in years), and I really don't think it has the ability to serve the same ads that the new reddit platform does. It would take a major refactor to either replicate the full API over to the new platform or otherwise feed ads back to it.

BTW, this also raises questions about how much longer reddit will keep old reddit running. It really looks like they are planning to retire the old platform all-together.