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by ary
5226 days ago
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Since your evidence is anecdotal I'll point out that there have been a number of "unhappy ending" stories regarding Facebook advertising on the front page of HN over the last year and a half. Perhaps your niche works well with their offerings, but it seems like you're the exception and not the rule. |
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1. The advertiser does not put enough money in to fully test the product/niche/demographic
2. The product targeting mix is not well thought through, targets too many people or doesn't take in to account other factors.
3. The advertiser is not testing enough ads to find what gets people to respond.
There are many more reasons as well, and I won't try and cover them all here. Suffice to say, most of the time people don't really put enough on the line to find where they can succeed with FB ads. This has kept the market fairly clear for people like me - I'll happily drop $1k to test something, because if even 1-2 ad/target combos is reliably profitable, I know I've hit something.
A very broad range of products work quite easily, you just have to break out of the old mold of thinking in terms of direct interest -> product correlation. For example, you aren't really going to sell jeans to people that like "clothes".
Think broader - target people that like home improvement and give them ads that say "Toughest Jeans Ever / (pic of dirty as hell jeans) / Work in the garden or change a sink, it doesn't matter. Save $20 with coupon FB20OFF today only!"
These are the ways to succeed on FB, but you really have to be willing to put it on the line.