[Aerroon]

Another factor is the consumers. They settle on a brand and refuse to try alternatives. Often for good reasons, but it still reduces competition.

[rtb]

Switching "brands" is a false choice when there are 100s of "brands" all owned by the same 4 conglomerates and all coordinating prices.

https://www.theguardian.com/environment/ng-interactive/2021/...

https://www.visualcapitalist.com/illusion-of-choice-consumer...