[cdrux]

Hey, thanks so much!

This is an interesting question, given our unique situation, as DevCycle is effectively a startup within a startup.

As I mentioned in the post, we created DevCycle because of a need we saw among our customers at Taplytics. So in terms of finding first customers, our primary goal was to make DevCycle better than Taplytics for this specific use case as quickly as possible. Once we got to a minimum viable product that was sufficiently good, the conversation with relevant customers at Taplytics was easy, because we were able to point to a product that better fit critical use cases for them.

Beyond those customers, because our focus is on Developer Experience we are taking a Developer-Led approach to customer acquisition. So this means trying as best as we can to write and create quality content, sponsoring developer-focused podcasts/twitch streams, etc. It also means meeting developers where they already are, and supporting others that are building amazing communities. So we are trying to be very active participants in communities like OpenFeature.

We for sure have a long way to go, but from a product and engineering perspective, it's nice for the team to be able to feel like they can participate in the customer acquisition journey by just talking about the interesting challenges they are facing day-to-day.