[jonathannorris]

(DevCycle Co-Founder & CTO here) The truth of the Feature Flagging market is the vast majority of engineering teams aren't using a third-party tool for Feature Flagging. Most teams are using an internal system (Environment Variables, Database flags, S3 files ect.) or not doing any feature flagging. The potential for the Feature Flagging market is as large as any other developer tools market, and the challenge is to build a product with a better developer experience that encourages the adoption of feature flags and integrates with team's workflows.

We've been in the A/B + Feature flagging space for about ten years with our visual A/B testing-focused product Taplytics (W14), so I'd say we have lots of experience running Feature Flags + A/B tests at scale. We've learned a lot from our customers over the years and were excited to build DevCycle as a green-field project from those lessons. If you are interested, try it out and we are always open to direct feedback.