It appears that modern internet companies fail to understand that a "brand megaphone" is not a desirable product for anyone, except brands of course. The internet is sick now.
Do any real end users really care about "interacting with brands?" If I stack-ranked all the reasons I enjoy the Internet, "Interacting with brands" won't even make the list. What does that even mean? Do people really go online so they can "interact" with Mountain Dew? What would that even look like?
After I wrote that last sentence I checked and indeed the "Mountain Dew" twitter account has 777.2K followers. W--T--F--? Am I the lone crazy person?
Doritos has 870K followers. McDonalds has 4.7M followers. Are these all bots? What real live human being actually wants a twitter feed from Doritos?
> What real live human being actually wants a twitter feed from Doritos?
Somebody who really likes Doritos and wants to know about new flavors, get discounts, et cetera. I'm sure there are plenty of people who fall into that category. Maybe not 870k, but definitely not zero.
After I wrote that last sentence I checked and indeed the "Mountain Dew" twitter account has 777.2K followers. W--T--F--? Am I the lone crazy person?
Doritos has 870K followers. McDonalds has 4.7M followers. Are these all bots? What real live human being actually wants a twitter feed from Doritos?