[gumby]

who would want to claim that their data isn't "highly sensitive"? How embarrassing that would be!

This isn't a sarcastic remark: I think a lot of human activity can be explained this way.

[Damogran6]

It isn't even data sensitivity.

Laptop stolen? What was on it? "zOMG, We Don't KNOW!?!!!1" Was it encrypted? Yes Was the lid closed? Yes Order another laptop and move along.

[thedougd]

In particular, if the data doesn't belong to the hosting organization, but their clients, they probably have to consider it highly sensitive.