[diego_moita]

I don't like this. I hope it dies soon.

It has very bad UX because it muddles the "affordance" of a QR. A QR should explicitly and clearly look like a QR for people to understand they should use it as such.

It isn't effective because it degrades the bandwidth of QR codes. It reduces the amount of information you can place on QR codes.

This is just a gimmick, a funny trick that implements bad functionality.

As in Jurassic Park: just because you can do it doesn't mean you should do it.

[cainxinth]

First, it’s just a new artistic choice that some will use and other’s won’t.

And second, if it does become very popular, users will become familiar with it and will likely instinctively grok that some of the ‘art’ they are looking at can be scanned as a QR code. Phase one will be artsy QR codes with a written caption: “Hey, this is actually a QR code! Scan it!” Phase two, is removing the caption because people are so accustomed to them.

[cinntaile]

I think it looks much nicer than a regular QR-code and there are definitely times when you want a QR-code to blend in rather than stand out.

[macintux]

A large banner, as someone else mentioned, seems like the perfect place to use one of these. “Come see the new exhibit at the art museum” e.g.