[smole]

It’s how they’ve been taught to attract younger users. Cool new video app work to attract teens, we buy cool new video app.

There’s a relationship between how social- or video-centric an app is and how well short form video fits into their mix. You can’t shoehorn it in. Not least if you feel obliged to because you paid some ludicrous sum to tout the name.

For example, short form video feels ass-y on Reddit. It feels okay on YouTube, even if you don’t engage with it.