[JimtheCoder]

To add to this, the bigger the improvement you offer, the easier it is to sell.

Selling a 10% improvement it hard, selling a 10x improvement is much easier...

[conductr]

This is where some acknowledgement of the fact a lot of low hanging fruit has been eaten at this point is in order. I feel like more game changing products of this decade are not going to be Uber for X type apps but more original creations.