[match]

It largely depends up the nature of your web service. If you are running a user-interactive site theb i may buy it. However if you are offering a high-tps, high-throughput web service I assure you the costs of switching 100% of your users to SSL is not negligable and has a real impact on the customer experience.

[marshray]

I think agl is familiar with both kinds. His company tends to serve both the HTML and the APIs through the same set of load balancers.

[match]

That's a little dismissive. Perhaps we're just talking about different levels of scale.