Third party apps represents user control of the experience, which is unacceptable for the profit maximizing executives leading up to an IPO. The end goal of every big tech platform is to control the experience fully for ad delivery or other nefarious ends. To us, it is enshittification. To them, it is profit capture. It will happen again and again before we as a society establish safeguards against such abuse. It happened with Facebook, it's happening with Twitter and Reddit, and it will happen with Discord and other such platforms.