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by vintermann 1104 days ago
I think their secret is being deeply in touch with a certain synth subculture. Elektron is a companion company in that niche.

Their PO-2x series, for instance, was designed by Linus Ã…kesson a.k.a LFT. A lot of his coding and hardware projects have hit the HN front page.

I have a feeling many "serious" studio people scoff at this subculture, especially outside Sweden... But you shouldn't scoff at Sweden when it comes to music production.