[yxwvut]

Why not make Reddit itself a paid service by that logic? This whole 'Oh we need to make strides toward profitability blah blah' corporate spiel is such bullshit when they could snap their fingers and become profitable overnight by switching from an ad model to a subscription model. Further, by doing so they wouldn't be forced to gradually ruin the site with more dilution into sponsored content.

This is the arc of American business, though. A steady money printer isn't enough. That money has to grow, and it grows by reducing the surplus utility held by the users.