[Tritis]

You missed some follow up information. The person who wrote the original post is the only salaried employee (barely above market average) and has no equity or options within the company. They are looking for someone to come on with a less than enticing salary, put their heart and soul into the project and be happy with the praise from the founders along with a smaller-than-should-be paycheck. Especially with the list of skills they want. They're basically asking for a gung-ho all-in hire who will get nothing more than a commemorative photo in a matte frame if the company takes off.

It isn't the money. It's the demands their listing puts on the new hire and the inadequate compensation they offer in return.