[makin]

I don't think there's a real answer anywhere, but my guess is that it's not about selling the product per se. They want to introduce the concept to people, get them used to it, so non-owners don't cause a wave of bullying like what happened with Google Glass, whose users came to be known as "glassholes" [1].

[1] https://www.wired.com/2013/12/glasshole/

[robg]

Web advertising with a detailed sign up page is the best way to do that? Seems like a bunch of video ads would be more effective for that.

[PaulHoule]

I’ve seen ads for Apple Vision all over YouTube so they are trying that too.