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by kaycebasques 1109 days ago
> “To get the Force back, Lucasfilm needs to reconnect with its Joseph Campbell roots—the inner set of mythologies we’re all hardwired to that motivated Lucas to create Star Wars in the first place,” said Schiffer.

Oh, lord. I really hope they don't follow this playbook. The hero's journey is SO played out. I honestly think there is a huge market for stories that do NOT revolve around saving the world/galaxy/universe.
2 comments
prepend 1106 days ago
> The hero's journey is SO played out.

Certainly after 3000 years it’s finally played out?

Nope, I think it will power stories for thousands more.

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drdec 1109 days ago
Perhaps but would the Star Wars universe be the right setting for them? Probably not.
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kaycebasques 1108 days ago
I think it can be. There still needs to be drama and adventure and action. The story just doesn't need to always revolve around saving the galaxy. I think this is why the Mandalorian has been so successful and interesting. He is a character that is never really trying to save the world. He gets sucked into it every now and then, but then again a lot of his episodes are just cool adventures of a person living an interesting life.

There is also the idea about why Disney and these other big companies are buying franchises in the first place. I read somewhere (probably here on HN) that these media companies realized that people like to get invested in a particular story universe. They don't want to have to keep getting used to new universes, they want to see the universe that they like from different angles. So in that regard I think this strategy makes strategic sense as well.

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