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by wnevets 1111 days ago
The movies have been quite profitable even after Hollywood accounting. Without even talking about licensing and merchandising, how much more money were the movies supposed to make?
3 comments

I think it's more that Disney noticed they were losing momentum with Star Wars and decided to delay or cut theatrical projects planned for 2020 - 2024. "Too much too fast" was the line from Bob after Solo was released. "We will take a pause, some time, and reset... there will be a bit of a hiatus." Covid probably had a role too, and the success of the Mandalorian. The Boba Fett film became a streaming series, the Kenobi film became a streaming series.
Disney acquired Lucasfilm, the production company founded by Lucas, on October 30, 2012 for a reported $4.05 billion

https://en.as.com/latest_news/how-much-did-george-lucas-sell....

I'm assuming they expect a lot of money.

(I actually couldn't believe what that dead comment said, so I googled it).

Considered they paid 4 billion for the franchise alone, I think they wanted more.