[grannyg00se]

I don't see how anything you said indicates that they are harming efforts to improve energy efficiency. How is what they are doing harming what others do?

They're hardly a side show. They produced an all electric vehicle that costs over $100,000 to purchase. In decent quantities. With great reviews. And they're still in business.

I see your point about the SUV mentality but it's perfectly reasonable to have some businesses working against that mentality while other businesses try to work within that mentality. I don't think you can call either way The Wrong Way unless you can show persistent failure (or any failure at all).