[Tangurena2]

There is also a huge resentment among users about getting advertisements from Hobby Lobby. Their "He Get Sus" campaign is obnoxious and the $5,000,000 that Hobby Lobby has promised is worth more to Reddit than all of their users.

I think the Digg similarity is correct. For the sake of a buck, Reddit is going to destroy their userbase. CNN has shown us just how quick that sort of downfall can be. Chasing conservative money looks appealing to money counters, but if it is the enemy of your customers, then you may as well file bankruptcy right away.