[juve1996]

Yea 20 million cheap VR headsets that haven't taken off into the expected market at all. Any hardware company could do that tomorrow. It's easy. Just source the parts.

Apple is practically completely vertically integrated. They design their own chips. They have decades of experience in consumer hardware.

To make AR/VR into what Zuck wants, his hardware is NOWHERE near what it needs to be. And they don't have the chops to get it there. If it's possible, I believe Apple can do it.

[smoldesu]

> It's easy. Just source the parts.

Why is that not a relevant strategy for competing with Apple? Nvidia and arguably AMD could both out-engineer Apple if you're just talking about chips here.

[prawn]

Aren't they talking about the "ease" of competing with a lower-end, non-vertically-integrated device?

Same tactic won't work against Apple because they make the key chips, make the hardware, the software, etc. They can have you look at your MacBook, and the headset brings up your laptop's workspace ready to go.

[smoldesu]

You cannot sell a $3,500 toy with "Handoff". It really is that simple.