[makeitdouble]

> I'd rather Apple be the only ones with my data.

This was the same attitude that led Google where it is now. "Don't be evil" was really believed and accepted by huge part of their users, and compared to the sheer evil of Microsoft they sure looked like the better alternative.

> I hope Apple shuts down the entire industry.

On Apple's relationship with the ad industry, I have bad news for you.